LatinLanguage.us

Check out this error I found on SocalTech.com news, a clearing house for tech company press releases:

San Diego-based BidShift said this morning that it has renamed the company, and has become Concerro, Incorporated. According to BidShift, Concerro is Latin for “to bridge or connect.”

Uh…no it isn’t. Concerro is Latin for “a boon companion, playmate"; the word is a combination of con- - “together” and the verb gero - “bring", referring perhaps to one who contributes food to a common feast.

Bidshift may have been shooting for concero - “join, inter-twine", a Medievalism hatched from the rare cero - “smear with wax".